Sleeper Hits
What is Sleeper Hits? A sleeper hit is something like a movie, TV show, song, or video game that doesn’t seem very special when it first comes out but ends up becoming very popular later. At first, it might not get much attention or have a big launch, but over time, more and more people start to like it. This happens because people talk about it, especially on social media, and that gets others interested. As more people watch, listen, or play it, it grows into a big success, even though no one expected it to at first. Example of Sleeper Hits: The Blair Witch Project (1999) Released on a shoestring budget of $60,000, The Blair Witch Project initially garnered minimal attention and had little mainstream marketing. However, through a viral campaign that played on the idea that the footage was real, the film's chilling concept and found-footage style caught the public's imagination. Word-of-mouth buzz among horror fans and an innovative online campaign helped it gain momentum, ...
